Kollwitzmarkt – UX & Brand Design for Socials
What I worked on:
I developed the visual direction and communication language for Kollwitzmarkt. This included brand mood, tone of voice, social media layouts, post concepts, typography direction, colour use, image selection, and content structure for market communication. The brand system improves the user experience by making Kollwitzmarkt easier to recognise, easier to understand, and easier to act on.
Design challenge
How might we create a recognisable and welcoming brand identity for Kollwitzmarkt that reflects its local, handmade, community driven character while also making information easier to understand and act on? Build a strong community of traders and of guests/customers.
We turned from 1.000 to 70.000 views in only a month!
4. Visual identity decisions
Colour
I chose a vivid pink as the main brand colour to create strong recognition and a sense of energy. In the context of a traditional weekly market, the colour gives the identity a fresh, contemporary feeling while still remaining warm and inviting.
Typography
The visual system uses large, bold headlines to make the key message immediately readable. This supports quick scanning in social feeds and helps event information stand out in public spaces.
Logo
The logo adds warmth and personality to the system. It creates a contrast to the bold typography and helps the brand feel more human, local, and less corporate.
Layout
The layout system separates emotional hooks from practical information. This makes the communication both expressive and usable: people notice the design first, then quickly understand what the post is about and what action to take.
Photography
The images bring the physical feeling of the market into the brand system. Instead of using generic visuals, the design uses real market impressions to show movement, sunlight, people, products, and local texture.
